Why are my products and services not selling?
The number of times I thought of my services has to be too many to count.
Just because I thought what I was selling was great did not mean the people I assumed needed it were on the same page.
The day I realised it’s not about me but them, the process changed.
The realisation of “what’s in it for me” was exactly what I needed to understand.
So ask yourself from the other person’s perspective.
“what’s in it for me”