I'm Chet

Based out of Melbourne, I help hospitality venues and restaurants get clarity on branding, marketing and operations so they can grow faster and get a better bottom line.

I have a simple goal

Understand where you are at now and fill the gaps to where you want to be as a hospitality or restaurant business.

Clarity Plan

Know where you are now? Where are you stuck? Where do you want to be? How can we get you there together?

Consulting and Strategy

Let's solve your problems, big or small.Find solutions to create practical and realistic strategies.

Brand Strategy

Your brand needs a strategy, not just a logo. Get help with your brand identity, messaging, positioning, and story.


We get on a clarity call. If we are a fit to work together then we go ahead with a game plan session.

We agree on a strategy to implement and get clear on the deliverables.

We then implement our strategy and keep improving it on the way together.

What I really love helping with

To help you get more clarity, master your marketing and solve operational challenges using my real-world hospitality experience across 5 countries. Whether you are already running or looking to start a new culinary venture.

Strategy Consultation

Let me hear you out and help you strategize your whole thing in a 1-on-1 consultation. 

Business Digital Setup

Getting your business online can take months. Learn where to start and what to do next. Create an ecosystem for you.


From Menu Optimization, FOH Operational Efficiency, and Cost Management to improving your bottom line, whatever challenges you have we can figure out a better solution together.

So, are you ready?

Let's Talk About You And Your Business.

Drop me a message at chet@chetshroff.com or simply send me a message.

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Lot's On Your Plate

Too many elements on a dish are hard to execute well. Let me help you take some of your plate.