In the beginning..
I sold products/services.
I never sold a transformation.
New to a world outside hospitality where I spent all my time working.
I thought selling products/services will be as easy as selling a bottle of wine.
I absolutely got it wrong as a startup👊
It was frustrating as no one bought anything I sold and it was not because I was new in the game when I started.
It was because I wanted to sell something which was like an instant sale but never aimed at how it can change the game in the future.
I believe it was an awesome lesson.
Sell a transformation. Sell a future.
Everyone wants to be a step ahead of where they are now in the long run.
Same for me and same for you (I hope).
Create the change you want.
Show the future.